Showing posts with label content versus platform. Show all posts
Showing posts with label content versus platform. Show all posts

Saturday, June 11, 2011

It's the content that matters

It's always refreshing when you read a pragmatic piece about books.  There's so much hype about platform that we sometimes for get that it's the content that's important...and as Margaret Atwood points out in a Globe & Mail piece published in March that I somehow missed, there's no content without authors!
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